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You Don’t Need a Business Plan. You Need These 3 Numbers.
Every guide to starting a business tells you to write a business plan. Most of them are wrong — at least for solo founders. Three numbers will tell you more…
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The Solopreneur’s Guide to Getting Your First 10 Customers
Your first ten customers don’t come from ads or SEO. They come from deliberate, personal effort — and the strategies that work are different from anything that comes later. Here’s…
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How to Price Your Services When You’re Just Starting Out
Most service providers starting out price too low — not by a little, but by a lot. Here’s how to think about pricing when you’re just getting started, and how…
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Why Most Solo Businesses Fail in Year One (And What Actually Works)
Most solo businesses don’t fail because the idea was bad. They fail because of a handful of very specific, very avoidable mistakes. Here’s what actually separates the ones that survive…
